About us

We are CropX

We believe that farmers can make better cultivation decisions when they have insights into data about their crops and fields. We enrich the knowledge that farmers have and capture about their own fields with (geo)data, agricultural knowledge, and ICT.

Our story

Founded by farmer Jan Hadders. In addition to his farming business, he was already heavily involved in innovations, and by the late '80s, he foresaw that the rise of computers would change the farming industry.


Dacom was founded by Jan Hadders


Development of an advisory system with sensors


Janneke Hadders takes over Dacom and grows to 20 employees


Dacom wins several prizes & starts Crop-R with Ivor Bosloper


Dacom & Crop-R will continue as Dacom Farm Intelligence. With the focus on one integrated platform for farmers.


Opening of the new Dacom Dutch Barn


Dacom becomes part of CropX

Our team

Janneke Hadders


Yehonatan Dimri

Product Manager

Harmen Wollerich

VP Sales Europe

Richard Nijenstein

Team Lead Service

Cor Rijzebol

Hardware Specialist

Roeland Strijk

Service Engineer

Gert Sterenborg

Product Owner

Frans Breukelman

Software Engineer

Cees van Wieringen

Software Engineer

Denick Murray

Software Engineer

Erik-Jan Blanksma

Software Engineer

Nico van Ek

Software Engineer

Alex Dijkstra

Software Engineer

Yuval Asher

Software Engineer

Larissa Hendriks

Marketing Manger Europe

Marina ter Wiel

VP HR Europe

Debbie Busscher

Finance Manager Europe

Jeroen Stoker

Software Engineer

Sebastiaan Veenstra

Software Engineer

Jacco Gritter

Service Expert

Stefan Voogd

Software Engineer

Kevin Batema

Software Engineer

Henk-Jan Hoving

Service Expert

Mathijs Jager

UX Designer

Jelte Zijlma

Accountmanager Agribusiness

Michiel Ritsema

Accountmanager Agribusiness

Johan Middelkamp

Accountmanager Agribusiness

Jamie van Eijk

Software Engineer

Dacom is now officially CropX!

You may have noticed: Dacom has officially become CropX. And with this new name comes a new website! Despite the name change, our products and services remain the same! You can still rely on the quality of CropX and easily order our products online in our webshop.

If you have any questions or need more information, feel free to contact us at We're here to help!